Apple Launches App Accelerator in India to Promote iOS App Development

Global tech giant, Apple has opened its new App Accelerator in Bengaluru to support India’s iOS developer community.

At the app accelerator center, experts will lead briefings and provide app reviews for iOS developers. Apple calls the mission “the first-of-its-kind facility” for the nation which already has more than 10,000 developers who make iOS apps.

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The aim of the program is to help developers in India to build high-quality iOS applications and help them promote those apps globally. The plans for the program was announced by Apple Chief Executive Officer Tim Cook in last May during a trip to India.

India is considered as an expanding software development community in iOS app development. According to the research firm Evans Data, the fastest growing population of app developers in the world is found in the Asia-Pacific region with China and India in leads.

And this is one main reason why the major US tech powers like Apple, Microsoft, Amazon are scrambling to expand footholds in India.

Importance of the Programming Language ‘Swift’ in iOS Development

Swift is a new programming language introduced for iOS and OS X mobile app development by the Apple. This program actually adopts the best of C and Objective C without leaving the constraints of C-language. Swift is used to write applications, and iOS is the operating system on which these applications run.

Features of Swift

1) Safe and easy programming patterns are followed
2) Provides modern programming features
3) Provide objective C like syntax
4) Swift is the best way to write iOS and OS X programs
5) Great access to existing cocoa frameworks
6) It doesn’t need a separate library import to support functionalities like input/output or even the string handling
7) Swift unifies the procedural and object-oriented portions of the language
8) Run time used by swift is the same as that of Obj-C system on Mac OS and iOS

The language swift adopts a safe programming feature to make it simpler, easier and fun to work with. Being easy to use, it is the first industrial quality program that is expressive and enjoyable . script-table language.

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Publicly, the program was released on 2010. It is believed that it took almost 14 years for the inventor to come up with the full version of the programme. The swift program is included in the Xcode 6 beta. The idea of the program was taken from other popular languages such as Objective C, Haskel, Ruby, Python, Rust and CLU.

Even though Swift contains the functionalities for building programs, it doesn’t handle anything like user interface, networking, audio etc.

Swift 1.2: This was the first major update of Swift which includes language features and other improvements.
Swift 2: Next major update that contains the checked exceptions and many other major improvements
Swift 2.2: This was a minor update to Swift 2.0
Swift 3: This was another major update which is used in the hacking by Swift.

Swift has been used as the main language for writing iOS and OSX apps. The introduction of this mobile app development program has brought out a main impact on the computing world and shows the long-term future of the programming languages. Developers quite like working with Swift because it motivates the starters.

Learning Swift

Before getting into Swift, you first need to install all the necessary tools that will help you to build the swift apps. Firstly, you need a fast running computer with the upgraded version of OS X. Swift comes with playground features where the programmers can write their code and execute to see the results quickly.

1) Install Xcode and create a playground: Firstly, you need to download Xcode from the Mac app store. Then, while launching the Xcode, look for the playground to get started. Playgrounds are a great way to work on codes and get results.

2) Variables and Constants: Every program will have a way to store the data and in the case of swift, it has two- variables and constants. A variable is a data store that allows the change of value any-time. But, constant is the data store which you can never change once its set. You might think then why it is important to have both the programs together.

One of the advantages of having the variables and the constants separately is that it will point out if mistakes are made. Constants are more important because they are the ones that let the Xcode take decisions on how your app should be made. In Swift, you make a variable using the “var” keyword, like: var name = “Tim McGraw”

3) Different types of Data: There are various types of data and swift handles them all individually. In swift, literally, a string of characters is known as String which can either be long, short or even empty.

4) Operators: These include the basic: +to add, -to subtract, *to multiply, /to divide, =to assign value. Another common operator that you will see is the modulus which is represented by the % symbol. Swift also has a set of operators that perform the comparison on values.

5) Arrays: Here, a group of values is collected together to a single collection, and later on, access their value by checking their position in the collection. An item’s position in an array is known as its index. Swift uses brackets to mark the start and end of an array and each time an array is separated using a comma.

6) Dictionaries: This is another type of collection like an array. But, they let you access the values based on the keys that you specify.

7) Loops: They are simple programming constructs that repeat a block of code for as long as a condition is true. Swift knows what kind of data your array holds. So, it will go through every element in the array, assign it to a constant and then, run a block of your code.

8) Switch cases: This is another type of flow control. One advantage to switch/case is that Swift will ensure that your cases are complete.

9) Functions: Lets you define the re-usable pieces of code that perform specific pieces of functionality.

10) Classes: This is another way of using this language for building complex data types. They are structurally similar but vary in certain functions.

11) Properties: Struc and classes have their own variables and constants and these are called as properties. They allow attaching values to the types to represent them uniquely.

12) Static Properties and methods: Swift lets you create properties and methods that belong to a type. Such properties of Swift are known as static properties and you create one by using the static keyword.

13) Access Control: This feature lets you specify what data inside the strucs and classes should be exposed to the outside world, and you can also choose clarifier’s accordingly.

14) Closures: This is another type of data which is extensively used in Swift. These are quite complicated, but, still expressive and powerful. These are widely used in Cocoa touch.

Swift has now turned to be the most important topic among the top mobile development companies. This is considered to be the most featured and approachable coding language for iOS development companies. By the end of 2016, Objective C is already taken over by swift and is believed to conquer the coding by 2017.

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Best Features of Swift

Open Source: It is an open source programming language that is easily accessible and is less costly for the ones who are trying to step in the platform of iOS development. Swift is already available within Linux and initiatives are taken to bring it to Windows.

Take less time to market with easy coding methods: With the use of Swift, the work can be done within stipulated period of time and can help you utilise different packages to assemble the app at a reduced time.

Least Error Prone: Since this is a functional programme, it supports functions in the form of variables. It generates generic codes which are efficient enough to do amazing things along with the reduction of repetitions as well as efforts.

Easy Maintenance: Safety has been the most crucial concept not only for the start-ups but also for the leading mobile companies. It can handle the functions and is safer than Objective C.

Cost Effective: If you are looking for an iOS app developer to develop native apps, then, Swift can be your ultimate choice. Since Swift comes with combined codes then it can save the enterprise money.

Multiple Faceted Language: Swift is considered to be a multiple faceted programs which enable the iOS app developers to develop all types of apps starting from commonly used enterprise apps to the latest low power apple watch apps.

Initial App sizes can be trimmed down by using Dynamic libraries: By using Swift, you can directly upload to the memory by trimming down the initial app size which increases the final product performance.

Innovative: It includes the best features of all the existing languages and mainly aims to help the developers for mobile app development that is innovative and interactive. It is considered to be the high usability programming language in the future and can solve almost all programs while programming.

Use Latest Research: It takes the positive features of all the existing languages and incorporates them.

High Potential: The easy usability of the language helps even an average developer to develop apps for iOS and also, fix issues with minimal effort.

Use Simple Grammar and Syntax: The programming language Swift can join all the keywords and there is no need for the programmer to end the codes using a semicolon. The grammar and syntax used are much easier than other programming languages.

With the future outlook, it seems like the Objective-C is the past and Swift is the future as far as mobile app development is concerned. The app developed by utilizing Swift is fast, with upgraded quality and offer better performance. With the help of robust community support, Swift is turning to be a smart programming language which manifests a better connection between the app developer and the target user.

Importance and Benefits of App Store Optimization

The secret to an app’s success is not just how well you make an app. There is more to it that requires effort. So, what else is it that plays an essential role in the success of your application? What is required for an mobile apps, to be at a place with increased number of downloads?

Importance and Benefits of app store optimization

App Store Optimization(ASO) is the best answer to all the above questions. ASO is certainly the new trend to simply improve chances of getting apps in the spotlight. One of the most effective, overlooked, marketing strategies for mobile app developers is known as app store optimization.

Forrester reports shows that 63% of apps are discovered through app store searches. According to latest trends, users tend to search mobile apps using keywords. At this point, ASO will guide users to your product and let it stand out from other rivals.

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5 Awesome Optimization Tips for iOS App Development Companies

Goal of ASO

The goal of ASO is to increase the searchability rate of your app within app stores to get higher downloads and more users. Higher ranking in search results can strongly impact your download numbers. ASO can be seen as a foundation for all of your app marketing activities.

Factors affecting ASO

ASO is technically a form of search engine optimization which is used for ranking mobile apps in the app store. The higher you rank your app, the more it will be visible to audience and will receive more app downloads. As per reports, more than 63% of customers prefer browsing in the app store to discover new apps.

Reasons why ASO is getting more important:

1. Improved app search results
2. Increase app ranking through recommendations in category and sub-category
3. Help brand recall, increase conversion and rapid app comprehension
4. Increase app sales and search discovery

When you try to promote an app, there are many factors that could affect its visibility. For this, you need to work on ASO, know about the competitors, users and also know about the key app tools.

Here, we will look into the factors to perform app store optimization to improve your app:

The relevance of keywords: These are words which are used in the search bar to find your app. This has a great effect on ranking and visibility. Researching on keywords is relevant for your app. Also, check and modify your keywords regularly to get better visibility. Your main keywords must be included in the full name of your app. Make use of the store’s search auto-complete option to help you recognize popular keyword combinations that you might have missed.

Title: The foundation of any app is its title. The words you add in the title act as keywords. So be sure that you add high ranking words. Also, be sure that the keyword has a good balance between keywords and branding. The title should be short and must give a clear idea about the app to the user.

App Description: Like the meta description tag on a website, clearly and effectively explain what exactly your app is, how it works and its benefits. Choose keywords while writing the description because without doing any research on keywords, most apps are seen hidden in the app stores.

App Icon: It is an important step in the commercialization of your app. It is important to have a very sleek, simple design and must represent your logo or brand.

App Screenshot: This feature can make your app more attractive and interesting. Labelling and describing parts of the app as screen shots is a good practice. It is important to give the users some idea about the app they are going to download by uploading screen-shots of your app.

Video Demo: This is the most interactive way to present your app to the audience. Creating a video and showcasing the details and working of your app can help you get more downloads. In Google Play, you can upload a video of your app through YouTube and Apple, on the other hand, allows you to upload the video directly to iTunes Connect.

App Stats: Tracking the overall stats of an app can help you to use it to influence the ranking.

• Number of installs: Number of people installing your app is an important metric to increase ranking to get more installs
• Number of uninstalls: Used to measure user retention
• Revenues: The income made by your app might also contribute to better ranking
• Usage frequency: Tracking an app’s user activity can help you to avoid manipulation
• Application package size: Bigger files take longer time to download and will consume more mobile data. So, it is always better to go for an app with reduced package size

Reviews & Ratings: This factor is purely the reflection of the user experience. Higher the rating, more will be the positive reviews. This can increase the quality of the app in the store. Developers should encourage their customers to give reviews and try to resolve negative issues as soon as possible. Keep communication channels open to users for feedback.

Knowing the right basics of ASO is very important to plan on how to take advantage of the app market and run it simultaneously with SEO strategy.

ASO Tools

There are certain tools specific to app marketing that can be used to search for keyword suggestions. Both free and paid tools are available on the market. Depending on the kind of investment and development idea, choose the right tools.

The most used tools are:

• Sensor Tower
• MobileDevHQ
• Appcod.es
• Searchman SEO

Each has functions for initial app optimization, analysing keywords, tracking and competition analysis for ongoing optimization.

1) Sensor Tower: This is one of the best tools available for ASO, which has literally changed the world of optimization. It’s features include:

Easy user-interface
• Ideal tool for start-ups
• Review the analysis tools
• Supports iTunes and Google Play

2) MobileDevHQ: It’s very easy to use and provides a quick dashboard to see how things are going within your app.

Learning is easy and interesting
• Good data
• Daily chart ranking updates by email
• Downloadable CSV reports?—?for use in your own custom charts
• Support multi-platform
• Additional non-app store marketing focus

3) Searchman SEO: The workflow and UI of this tool is just plain. Although the tool is great for tracking, it is not fast and effective for keyword research.

Need a long learning curve
• Difficult to use but still powerful
• No multilingual supports
• works with Multi-platform

4) Appcodes.es: It’s an affordable ASO tool which is also easy to use. At the moment, it doesn’t support Google play, but, it is still an interesting tool.

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Methods of ASO

App store optimization includes two main components-keywords and posts search elements (description & graphics). This can help you a lot to convince the target audience to download your app.

Certain methods to be used in ASO are:

1. Keyword Optimization
2. Asset Optimization

1. Keyword Optimization

Keyword optimization is the process of researching, analysing and selecting the best keywords. This is done mainly to target traffic from search engines to your website. With keyword research, you can predict the needs in demand and respond to changing market conditions.

Keyword Optimization includes different steps:

1) Keyword research: This is basically about finding keywords that match with your app and also with the high number of other user queries. Continuous research and regular updating are required to find relevant keywords for your app.

2) Keyword Set-up: After researching for the right keyword, you have to carry out the monitoring process using keyword tracker App Radar to make this process convenient.

3) Keyword Monitoring: App Store Optimization is a complex process. Regular monitoring of ranking and analysing your competitors is the most important task in the process. By tracking and analysing how you rank for specific keywords, you take an important step towards optimizing your app store performance.

4) Optimise your Keywords: At this step, you need to replace the keywords with the optimal ones. Keep a regular check on keywords so that you can list out the high-rank ones and also replace the other ones with alternative keywords that have better ranking chances.

2. Asset Optimization

It is used to make sure that everything in your app’s layout is giving all the possible impression to downloaders. It is also a kind of sales optimization. Asset Optimization consists of an appealing icon, screen shots, promo videos etc. When a user first looks at your app, the icon, screen shot and the video are the first things to be noticed. Only if these factors are appealing, the user will download the app. Tools that are available to help testing the asset optimisation are the A/B testing and Sketch tool.

A/B Testing: This includes the testing of two versions of an app or web page to check which one works better. This allows you to make required changes to the user experience with the result of data available.

Sketch Tool: Sketch tool usually helps to keep the image size of your app small and optimised. The two official plugins of the sketch tool- Sketch image compressor and SVGO compressor, are used to automatically optimize images to PNGs, JPGs and SVGs.

ASO for iOS or Android?

Before you start optimization, it’s important to know about the two platforms. In the case of Google Play, it works only with keywords within the app description. But in Apple Store, title and keywords in the meta section of iTunes connect is considered. Using these keywords ,you can rank both the platforms for a series of potential combinations.

Comparatively, the ranking of Google Play keywords is more complex. Since, the keywords are the part of the content, there are certain factors that make differences in ranking:

Content Length
• Density of the Keywords
• Context of the Keywords

Google Play Store works more like a real search engine and provides more precise results than iOS which is driven by phrases. Display of search results is also different in case of Android and iOS. In Google Play Store, when the user searches something, the results in a page consist of 5-6 apps per page but in Apple Store, only first search result is visible completely.

If you want to have a successful app with lots of downloads and visibility, you have to work hard on app store optimization. ASO is a continuous step of tracking and testing. Therefore, it’s important to attain the ranking of the keywords and get more downloads with proper ASO strategy. ASO may not be the complete solution for all app problems; but, it is definitely a great way for developers and entrepreneurs to find their own market and increase app downloads.

Apple Set to Begin iPhones Manufacture in India by April 2017

Apple’s manufacturing partner Wistron is setting up a plant in the tech capital of Bengaluru to assemble iPhone in India by the end of April.

The news just comes after the speculation the Apple’s plan for the market, which is led by the rival Samsung Electronics Co.

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A California-based company Cupertino is said to put forward a long list of demands, including 15-year tax holiday to import equipment- in negotiations with the central government.

Apple Set to Begin iPhones Manufacture in India by April 2017

Apple has shipped 2.5 million iPhone’s in the country in 2016 which is considered to be the best year ever in terms of sales and revenue. Local manufacturing will make Apple products cheaper and this would make its products more competitive in the Indian market.

According to the company, it accounts for less than 2 percent of shipments in India, where approximately 750 million smart phones will be sold by 2020.

China’s Tencent Launches Cloud Based, iMessage App Store-Like ‘Mini Programs’ for WeChat

The parent company of WeChat, Tencent Holdings launched a suite of cloud based smart phone apps called ‘Mini Program’.

As iPhone marks its 10th anniversary, Tencent, the Chinese internet giant introduced its take on apps within WeChat, its best chat app with 846 million monthly users.

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The program launched is essentially more-basic, stripped-down versions of iOS and Android apps that downloads instantly and can be stored within WeChat. The programs provide small but useful functionalities, similar to the simplified apps on the iMessage App Store.

They look and feel like apps, but Tencent calls them ‘Mini Programs’ because Apple doesn’t let it to be called as an app.

Developers can use official accounts and bots to interact with users away from the mobile app. There’s no app store to house the program so instead, they are found by searching inside WeChat or scanning a QR code.

WeChat has absolute dominance in its focus market, which means that Mini Programs will surely become part of any developer’s strategy where the app can work with both iOS and Android WeChat users.

WeChat can provide a bridge between the two platforms that picks up additional users and in the future as mini programs become more sophisticated, it can compete head-on with iOS and Android.

Paytm, India’s Largest Mobile Wallet App, Pulled Down From App Store

Due to some technical issues, India’s largest mobile wallet app, Paytm disappeared from the iOS App Store.

They made an update for the app which needs the approval of apple, company says.

This disappearance has baffled many. Every update made on iPad and iPhone apps needs approval from the Apple. But at the same time, paytm’s old version is still available on the app store.

Paytm, India's Largest Mobile Wallet App, Pulled Down From App Store

Paytm, is seamlessly working on Android and web platforms and has seen a remarkable growth in the past 40 days. It has more than 170 million registered users.

Due to demonetization happened last month, most of the people are using mobile wallet apps and other e-payment solutions for the payment.

The Redbytes Checklist for iPhone Application Design, Name, and Localization

iPhone app development, like any other mobile application development is a complex and tedious process. It is not uncommon for developers to miss out one thing or the other. Even a single unattended error or a careless mistake can turn out to be a severe concern later on. That is why proper planning is said to be necessary and crucial for trouble-free development.

Making a checklist will be of immense help when you are on a hectic schedule. Here is the Redbytes checklist for design and localization for iPhone app development that will keep you on the right track.

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Design Checklist for iPhone applications

Here are the most important design aspects that you must keep an eye on while iPhone app development.

  • Check that there are no broken internal or external links in the iPhone application.
  • Check that the word “beta” had been removed from all places including any documentation.
  • Make sure that the accessories that have to be used along with the application are authorized by Apple.
  • Check that the user interface of the application follows all the design guidelines laid down in the “Apple Human Interface Guidelines”.
  • Make sure that the application does not have very long loading time.
  • Check whether an animation or a graphical loading image is provided to signify the loading process.
  • Confirm that the resource utilization is planned well and stays within bounds. It should not make the platform sluggish.
  • Ensure that your application is not abnormally influenced by pre-existing applications and that there is sufficient difference to make it distinct from other apps.
  • Any apps that even remotely duplicate the functionality of Apple applications will be immediately rejected by the Apple review team. So ensure that your app is in a safe place.
  • Confirm that the application doesn’t use the trademarks and intellectual properties of other companies like logos, brand names etc.
  • Test that your application does not interfere with the normal functioning of the iPhone. Battery draining apps are uninstalled soon by its users.

Name checklist for iPhone application

The name that you choose is definitely something that can influence the success of your app. You should always try to select names that are persuasive. Here are some points to remember:

  • Check if it’s possible to find the app while searching by its name.
  • Ensure that the name is not longer than 20 characters.
  • There should not be any version number in the app name.
  • Confirm that there are no third party brand names in your app.
  • Ensure that your app name is simple, catchy, and suitable.

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iPhone application localization checklist

A lot of games are targeting foreign markets nowadays. The following tips will help you to inspect your localized app thoroughly before approaching those markets.

  • Confirm that the localization language matches with the language of the target market.
  • Check that the application name is localized.
  • Check that the application description is localized.
  • Check that the application URL is localized.
  • Check that the support URL is localized.
  • Check that the support email is localized.
  • Check that the screen shots are localized.
  • Check that the app binary is localized.
  • Ensure that the localization is professionally done and is not just a word-for-word translation.
  • Ensure that the app doesn’t contain elements that are unfit for the culture of the targeted market.
  • Ensure that the app contains maximum number of cultural elements that will attract the local customers.

5 Awesome Optimization Tips for iOS App Development Companies

App store ranking is something that is crucial for driving more download rates. A clear understanding of app store ranking algorithms, continuous follow up of analytics, and implementation of proper ASO strategies will help your app to hit the app store top charts easily.

Here are five great app store optimization tips that will hold your app on top amidst the competitors’ ones.

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1. Get to know those around you: Having a good understanding of your customers and your market saturation is one of the first steps towards ASO success. It is imperative that you know what attracts your customers, what can keep them addicted, and what will make them ignore you. Apart from that, you should devise strategies that would be effective in your targeted market. Given below are some questions for which you should have wise answers, if you want to formulate great strategies.

  • Do you speak your customers’ language?
  • Why should someone download and use your app?
  • How saturated is the market you are targeting?
  • What competitive advantage are you having?
  • How unique are you?
  • Which keywords can be best used to target your customer base?
  • Does your competitor focus on the same set of keywords as yours? If so, how can you deliver
  • your offers in a better way than them?
  • Out of the highly trafficked keywords and the less obvious ones, which ones should you choose for achieving top results?
  • Did you think from your customers shoes?

2. To stand unique with your brand name: To name an app is certainly the easiest, yet the hardest part of the game. It’s easy to choose a name. But it’s difficult to find one that’s catchy. You need your app name to give the best chances for your app to be ranked high. Hence, including keywords in app titles is a popular strategy adopted by iOS app development companies. Studies reveal that apps that follow this strategy, leads from those that does not by several times in the app store search results.

But this does not mean that you should stuff your title with multiple keywords and make it look odd. This will do more harm than good. Focus on one or two keywords that are close to your business and that could describe you effectively. Include them in an attractive way inside the title text and ensure that it is set inside the character limit (total of 255 characters) , so that it shows on the search results(shows between 11 to 30 characters depending on the place of display).

3. Different app stores, different approaches: It is crucial that you know what practice your app stores have, with respect to taking the keywords that you use.

Apple’s App Store gives prime importance to the keywords that it finds in the keyword field, which can contain up to 100 characters. Based on those keywords in the title, your app appears in the search results. So, when you target the Apple market, do not forget to give the keyword field its due importance.

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On the other hand, Google Play Sore totally avoids the above keyword tags and scans relevant keywords from the description. You can have a more relaxed approach towards utilizing the total allotted characters, since you can enter up to 4000 characters in the app description field. This is a very friendly approach for an iOS app development company, as they are at the freedom to expose their app on the market in a means that is aligned with the product’s core value, by making it more natural and customer targeted.

Apps in the Google market should use five keywords ideally, scattered all over the description as the best step to promote ranking. Keywords should naturally fuse into the whole content and should be logically placed, so that it is customer-focused.

4. A compelling app icon: An app’s icon is the first thing that catches your customer’s eyes and so should stand unique. That is why most iOS app development companies invest a handsome amount in designing the app’s icon. On an SEO viewpoint, the icon should be more than something that hints about the purpose of the app.

Both App Store and Google Play have its own set of standards for designing great icons based on a number of different factors like the dimension, pixel density, geometry, color choices etc. For example, App Store prioritize icon resolution 1024×1024 as the standard size, so that they can be scaled down easily to be used as navigation or tab bar icons. On the other hand, Google’s primary choice goes with 512×512 icons. It is imperative that you go through the design guidelines and references before jumping into designing, so that you may create icons that are simple and at the same time delighting customers.

Similar to icons, screenshots and videos also occupy an important position when it comes to contributing to your app’s total download volumes. This is because, customers are always interested in getting a peep into the features, benefits, disposition of components, and specialities of your app before finalizing to download them.

5. Ratings, Feedback, and Updating: Your customers would always like to be heard. That is why you would have to be serious about showing interest in knowing the user’s concerns. Infact, positive reviews will serve as a testimony of your app’s quality and it will help you to be ranked high. Encouraging customer feedback will not only help you to know about your app’s performance in real environments, but also will leave a good impression in the user’s mind.

You should also show that you value customer satisfaction with frequent updates that rectify common flaws apprised in the review sections. This will develop trust and helps you to improve your brand recognition. However, for iOS apps, it is not advisable to practice continuous updates, as an update triggers rating resets after which, you have to bring back your rating volume for the updated version.

9 Tools Every iOS App Development Company Should Have for Localization

When you consider iOS app development as a business, you need to adapt your app to target a wider market on the app store. The process of localization gains its importance in this respect. But localization is not just about translation of your application’s written content into a foreign language. There is a lot of scope in this field that becomes apparent once you enter it.

The iOS market is some place where you can find the most friendly and versatile app users. Let’s go through the main localization tools that are prevalent among iOS app development companies today.

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1. Babble-on: Babble-on is some place you can trust for getting hand crafted translations, not only to be used for the iOS market, but also for every other market. This place is a community of word nerds who can translate your content into their native languages without altering the essence and meaning of the content. The client list includes the world’s number one dating app Tinder, Skyguide, and Cyanogenmod. They will localize anything from an app description and particular screens to an entire app.

2. OneSky: OneSky is the topmost cloud based localization solution for quality translation at the best price for over 40 languages. On OneSky all professional translation services are priced per word. Small teams can use their platform for free, whereas large teams would have to pay for the localization management system, which depends on the number of collaborators that you opt for. Translation is done for any form of app and website, but game translation is bifurcated from them as it requires a more creative and jargon-centric approach.

3. LocTeam: LocTeam specializes themselves in Mac and iOS localization. Nevertheless, they have also begun to try their luck in the Android space recently. You can approach them for your end-to-end app localization needs as well as your document and book translation requirements.

4. Applingua: Applingua, ‘the friendly app localization agency’ specializes in a wide range of services from app localization and game localization to metadata localization and app store copywriting. They extend their services to all platforms and every language. Their translators are all genuine native speakers. Charged at 0.18 USD per word, there is also on-device testing done to ensure a great user experience.

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How to Start an Android/iOS App Business

5. Mentez: Mentez develops social mobile games and primarily focuses on the Latin American market. They owned four out of the five most popular games on the expired social networking site, Orkut. They also endeavoured into the publishing industry and undertakes app translation, app monetization, and app promotion.

6. ICanLocalize: At ICanLocalize, translation starts at as low as USD 0.09 per word. It is the most cheapest yet accurate translation facility available for setting up your app’s international presence. You can choose from more than 2000 professionally certified translators at IcanLocalize, who would translate for you in 45 languages. ICanLocalizians follow cost-effective app localization technology and methods like Instant Translation, that helps them to reduce the project completion time and also let them keep the cost down to a great extent.

7. Working with independent translators: Even though there is a lot of established professional services available out there, some iOS app development companies may still prefer to work with independent translators to expand into outside app markets due to many reasons. You can find many trusted and experienced translators at popular freelancing platforms such as oDesk and Elance. You can agree upon a pricing model that is suitable for you, whether it is pay per word or pay per hour.

8. Give your foreign friend a chance: If you have global connections, there is nothing wrong in hiring a well known friend, or even a friend-of-friend for your general translation needs. With this approach, speaking your customer’s language will never be easier. Otherwise, you can consider getting their service for proofreading, so that you can have a verified output.

9. Some more online resources: If you can do it yourself, why not try these free online resources that will put your app on the map?

  • The Missing Localization Term Glossary by Babble-on
  • Localisation Guide from Translate House
  • App Localization Tutorial by IcanLocalize
  • Glossaries for iOS from Applingua

Apple Unveils iPhone 7, iPhone 7 Plus – Launch in India to be Held Next Month

After much anticipation, Apple’s iPhone 7 and iPhone 7 Plus, was unveiled yesterday in a special event held at San Francisco.

Both iPhones will be officially launched for the Indian market on October 7th. As for now, the pricing details are yet to be made clear, but the company announced that it will start from Rs 60,000 onwards for the base model.

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The iPhones will come in all the four colors (gold, silver, rose gold, and black) as previously seen, except black now comes in two variants; matte black and jet glossy black. The device will hold any of the three memory options – 32GB, 128GB and 256GB.

A new force-sensitive home button, an A10 Fusion 64-bit quad core SoC, wireless AirPods, IP67 water and dust resistance, camera improvements, 25% brighter display, improved colour management etc. are featured in the latest set of iPhones.