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How Will Virtual Reality Apps Influence Small Business

Posted on March 6, 2017 by Super Admin Testreveal

The field of Virtual Reality is going through many exciting innovations and changes. Although it is yet to be a household technology, it has already made inroads into the mainstream and commercial. That it is indeed the next wave that will influence our daily lives is vouched by the fact that Facebook bought Oculus VR in a US$2 billion deal. Virtual Reality apps is also changing how businesses operate and following are the ways it is poised to influence small businesses:

VR will change the way brands interact with customers

Virtual reality is exciting to customers because it engages more of their senses, captures their mind and triggers emotions that can never be aroused by inanimate 2D visuals. In short ,it is the dream tool of any marketer.

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Brands like Marriott and JC Penny have already given their guests and customers the thrill of a virtual tour of far off destinations. The important point to be noted here is that not all of these VR campaigns were driven by sales as the end. Rather, these businesses saw VR as an opportunity to engage with the customers and change the way their customers look and them. They wanted to send a message to their customers that says. “we work with cutting edge technologies to give you a unique experience”

There is a lot of scope for small businesses and entrepreneurs to connect with customers in innovative ways with VR. Imagine a food startup which shares preparation of your meal in a virtual reality. Isn’t it an appetizing and connected way to order a meal?

Cost Savings due to Virtual Reality Apps

Although Internet has negated geographical boundaries as a serious barrier for businesses, virtual reality apps will do their bit in getting us tangibly closer. Virtual reality can save a lot of time and money in travelling to places. It is already being used in realty and tourism sector. Being able to look for a new office space without stepping out of your office can save a lot of time and effort.

As technology advances, entrepreneurs can interact with all the stakeholders like vendors, investors and customers in a more personal way and saving cost all the while. Recruiting activity will benefit greatly as virtual reality will allow reading body cues and expressions of candidates from across the globe.

Quicker Product Development for Start Ups

A lot of cost can be saved in product development and testing, thanks to virtual reality. There is no need to build a costly prototype of your product for testing. Just introduce your customers to one in a virtual reality and make quick changes (or even real time in some cases!). Check out research work done by consumer Research Company Haystack using VR tools with their target audience.

Lesser cost in Brick and Mortar

Virtual reality will also mean that most of the businesses can display their products and services in a virtual world. This will drastically cut down on the need to have a retail space and maintain inventory costs associated with the brick and mortar model.

Advantage to New Age Start ups

Companies that are starting up with VR in their DNA will have great advantages over a bigger competitor who does not have VR integrated into their business because they did not see it coming, a couple of years ago. For example: imagine an shopping apps that does not have a virtual reality experience versus a newer one that is giving their customers an option to see how a dress fits and looks on them. The costs of starting everything from the scratch for the older app are big and so are the first mover’s advantage to a newer app offering virtual reality experience.

New Mobile App Developed to Help Dementia Patients and their Families

Posted on March 2, 2017 by Super Admin Testreveal

The researchers at the University of Illinois at Chicago has developed a new mobile app called the “Dementia Guide Expert” for patients suffering from dementia, their families and caregivers.

The app is considered to improve the quality of life, disease awareness and well-being of nearly 48 million people globally.

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The app which is now available on Android Google Play and iTunes was developed by Valerie Gruss, Memoona Hasnain and Mike Koronkowski. The app not only provides knowledge about dementia but also helps to find appropriate providers, community support and resources.

Dementia, is the progressive loss of memory, thinking and reasoning which can interfere the daily life and result in behavioural changes. Even though there is no complete cure for this disease, early diagnosis can provide improved outcomes.

The new app provides expert tips and information about the disease, types, factors, risks, symptoms, diagnosis, treatments, communication techniques and links to practical resources and support services.

The app which is already downloaded in five countries is now available in English and will be soon translated into other languages.

Importance and Benefits of App Store Optimization

Posted on March 1, 2017 by Super Admin Testreveal

The secret to an app’s success is not just how well you make an app. There is more to it that requires effort. So, what else is it that plays an essential role in the success of your application? What is required for an mobile apps, to be at a place with increased number of downloads?

Importance and Benefits of app store optimization

App Store Optimization(ASO) is the best answer to all the above questions. ASO is certainly the new trend to simply improve chances of getting apps in the spotlight. One of the most effective, overlooked, marketing strategies for mobile app developers is known as app store optimization.

Forrester reports shows that 63% of apps are discovered through app store searches. According to latest trends, users tend to search mobile apps using keywords. At this point, ASO will guide users to your product and let it stand out from other rivals.

Recap:

5 Awesome Optimization Tips for iOS App Development Companies

Goal of ASO

The goal of ASO is to increase the searchability rate of your app within app stores to get higher downloads and more users. Higher ranking in search results can strongly impact your download numbers. ASO can be seen as a foundation for all of your app marketing activities.

Factors affecting ASO

ASO is technically a form of search engine optimization which is used for ranking mobile apps in the app store. The higher you rank your app, the more it will be visible to audience and will receive more app downloads. As per reports, more than 63% of customers prefer browsing in the app store to discover new apps.

Reasons why ASO is getting more important:

1. Improved app search results
2. Increase app ranking through recommendations in category and sub-category
3. Help brand recall, increase conversion and rapid app comprehension
4. Increase app sales and search discovery

When you try to promote an app, there are many factors that could affect its visibility. For this, you need to work on ASO, know about the competitors, users and also know about the key app tools.

Here, we will look into the factors to perform app store optimization to improve your app:

The relevance of keywords: These are words which are used in the search bar to find your app. This has a great effect on ranking and visibility. Researching on keywords is relevant for your app. Also, check and modify your keywords regularly to get better visibility. Your main keywords must be included in the full name of your app. Make use of the store’s search auto-complete option to help you recognize popular keyword combinations that you might have missed.

Title: The foundation of any app is its title. The words you add in the title act as keywords. So be sure that you add high ranking words. Also, be sure that the keyword has a good balance between keywords and branding. The title should be short and must give a clear idea about the app to the user.

App Description: Like the meta description tag on a website, clearly and effectively explain what exactly your app is, how it works and its benefits. Choose keywords while writing the description because without doing any research on keywords, most apps are seen hidden in the app stores.

App Icon: It is an important step in the commercialization of your app. It is important to have a very sleek, simple design and must represent your logo or brand.

App Screenshot: This feature can make your app more attractive and interesting. Labelling and describing parts of the app as screen shots is a good practice. It is important to give the users some idea about the app they are going to download by uploading screen-shots of your app.

Video Demo: This is the most interactive way to present your app to the audience. Creating a video and showcasing the details and working of your app can help you get more downloads. In Google Play, you can upload a video of your app through YouTube and Apple, on the other hand, allows you to upload the video directly to iTunes Connect.

App Stats: Tracking the overall stats of an app can help you to use it to influence the ranking.

• Number of installs: Number of people installing your app is an important metric to increase ranking to get more installs
• Number of uninstalls: Used to measure user retention
• Revenues: The income made by your app might also contribute to better ranking
• Usage frequency: Tracking an app’s user activity can help you to avoid manipulation
• Application package size: Bigger files take longer time to download and will consume more mobile data. So, it is always better to go for an app with reduced package size

Reviews & Ratings: This factor is purely the reflection of the user experience. Higher the rating, more will be the positive reviews. This can increase the quality of the app in the store. Developers should encourage their customers to give reviews and try to resolve negative issues as soon as possible. Keep communication channels open to users for feedback.

Knowing the right basics of ASO is very important to plan on how to take advantage of the app market and run it simultaneously with SEO strategy.

ASO Tools

There are certain tools specific to app marketing that can be used to search for keyword suggestions. Both free and paid tools are available on the market. Depending on the kind of investment and development idea, choose the right tools.

The most used tools are:

• Sensor Tower
• MobileDevHQ
• Appcod.es
• Searchman SEO

Each has functions for initial app optimization, analysing keywords, tracking and competition analysis for ongoing optimization.

1) Sensor Tower: This is one of the best tools available for ASO, which has literally changed the world of optimization. It’s features include:

• Easy user-interface
• Ideal tool for start-ups
• Review the analysis tools
• Supports iTunes and Google Play

2) MobileDevHQ: It’s very easy to use and provides a quick dashboard to see how things are going within your app.

• Learning is easy and interesting
• Good data
• Daily chart ranking updates by email
• Downloadable CSV reports?—?for use in your own custom charts
• Support multi-platform
• Additional non-app store marketing focus

3) Searchman SEO: The workflow and UI of this tool is just plain. Although the tool is great for tracking, it is not fast and effective for keyword research.

• Need a long learning curve
• Difficult to use but still powerful
• No multilingual supports
• works with Multi-platform

4) Appcodes.es: It’s an affordable ASO tool which is also easy to use. At the moment, it doesn’t support Google play, but, it is still an interesting tool.

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Methods of ASO

App store optimization includes two main components-keywords and posts search elements (description & graphics). This can help you a lot to convince the target audience to download your app.

Certain methods to be used in ASO are:

1. Keyword Optimization
2. Asset Optimization

1. Keyword Optimization

Keyword optimization is the process of researching, analysing and selecting the best keywords. This is done mainly to target traffic from search engines to your website. With keyword research, you can predict the needs in demand and respond to changing market conditions.

Keyword Optimization includes different steps:

1) Keyword research: This is basically about finding keywords that match with your app and also with the high number of other user queries. Continuous research and regular updating are required to find relevant keywords for your app.

2) Keyword Set-up: After researching for the right keyword, you have to carry out the monitoring process using keyword tracker App Radar to make this process convenient.

3) Keyword Monitoring: App Store Optimization is a complex process. Regular monitoring of ranking and analysing your competitors is the most important task in the process. By tracking and analysing how you rank for specific keywords, you take an important step towards optimizing your app store performance.

4) Optimise your Keywords: At this step, you need to replace the keywords with the optimal ones. Keep a regular check on keywords so that you can list out the high-rank ones and also replace the other ones with alternative keywords that have better ranking chances.

2. Asset Optimization

It is used to make sure that everything in your app’s layout is giving all the possible impression to downloaders. It is also a kind of sales optimization. Asset Optimization consists of an appealing icon, screen shots, promo videos etc. When a user first looks at your app, the icon, screen shot and the video are the first things to be noticed. Only if these factors are appealing, the user will download the app. Tools that are available to help testing the asset optimisation are the A/B testing and Sketch tool.

A/B Testing: This includes the testing of two versions of an app or web page to check which one works better. This allows you to make required changes to the user experience with the result of data available.

Sketch Tool: Sketch tool usually helps to keep the image size of your app small and optimised. The two official plugins of the sketch tool- Sketch image compressor and SVGO compressor, are used to automatically optimize images to PNGs, JPGs and SVGs.

ASO for iOS or Android?

Before you start optimization, it’s important to know about the two platforms. In the case of Google Play, it works only with keywords within the app description. But in Apple Store, title and keywords in the meta section of iTunes connect is considered. Using these keywords ,you can rank both the platforms for a series of potential combinations.

Comparatively, the ranking of Google Play keywords is more complex. Since, the keywords are the part of the content, there are certain factors that make differences in ranking:

• Content Length
• Density of the Keywords
• Context of the Keywords

Google Play Store works more like a real search engine and provides more precise results than iOS which is driven by phrases. Display of search results is also different in case of Android and iOS. In Google Play Store, when the user searches something, the results in a page consist of 5-6 apps per page but in Apple Store, only first search result is visible completely.

If you want to have a successful app with lots of downloads and visibility, you have to work hard on app store optimization. ASO is a continuous step of tracking and testing. Therefore, it’s important to attain the ranking of the keywords and get more downloads with proper ASO strategy. ASO may not be the complete solution for all app problems; but, it is definitely a great way for developers and entrepreneurs to find their own market and increase app downloads.

Paytm Introduces A New E-commerce Platform the ‘Paytm Mall’

Posted on February 28, 2017 by Super Admin Testreveal

Paytm has launched ‘Paytm Mall‘ a separate standalone e-commerce platform, a destination for online shopping.

Paytm Mall is your all new Premier Online Shopping Destination. Download the Android App here:

— Paytm Mall (@PaytmMall) February 27, 2017

For a significant time, the company has been running the wallet and the e-commerce division under the same app but the announcement of Paytm Mall has brought a split, where wallets become a part of Payments bank.

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The Paytm Mall app was launched on Monday and includes a wide range of products such as electronics, furnishings, fashion etc. The new app includes cash-back offers which are filled into the Paytm wallet of the user.

The new app seems to simplify the shopping experience for its customers, with shopping and wallet maintained separately while other features remain the same. Paytm was also updated recently which promises faster responses and add on features such as paying loan installments, and simplifying utility bill payments.

The Paytm Mall is now available on Android and the web. It contains over 68 million products spread over 1000 cities and towns across the country.

‘HeartMapp’, A Mobile App to Help Older Adults with Congestive Heart Failure

Posted on February 23, 2017 by Super Admin Testreveal

Health Professionals and Engineers at the USF College of Engineering and USF College of Nursing has created a new app called HeartMapp for patients with congestive heart failure(CHF).

This is a non-invasive mobile app that help patients in self-care and also reduce the cost of re-admissions in hospitals.

The Android-based application consists of six modules allowing the patients to check their daily heart conditions, perform walking and breathing exercises, monitor vital signs, follow up proper medications, get information on heart health and even review statistics in a graph.

The app also acts as a reminder for the patients every morning to check their weight, blood pressure and even answer their questions about the disease symptoms.

Dr. Athilingam and Dr. Labrador are currently working on the testing of the app with nine patients from the USF Health Cardiology clinic and also keeps updating the app with new features based on the feedback from patients.

Major Developments in the Mobile Gaming Industry [2017]

Posted on February 16, 2017 by Super Admin Testreveal

Mobile games have become hugely popular with the increasing adoption of smart phones. Advanced pocket computers and other consoles have enhanced the customer experience in the last few years thereby supporting and drastically changing the gaming industry landscape.

According to the reports from Global Market Insights, the mobile gaming industry is estimated to grow double from 2017 to 2024. The competition in mobile game development are as fierce as ever and developers are frequently on the lookout for new technologies that can give their mobile game a competitive edge.

In this blog, we can take a look at what technology trends we can expect in mobile gaming apps this year.

1) The future of Mobile Gaming: Virtual Reality

Virtual Reality(VR) Gaming is a three-dimensional environment in which we can interact using an electronic equipment. In VR gaming, the gamer dons a specialized equipment that allows them to enter a three-dimensional world. The equipment can include devices such as a VR headset, helmet, mask, gloves where they interact with the fantasy gaming world.

VR gaming was considered as a thing of the distant future until the release of virtual reality headsets. VR headsets provide gamers with an impressive and realistic gaming experience. Star Citizen, Eagle Flight, Arizona Sunshine, Elite Dangerous etc. are some of the most popular VR mobile games.

Here are three key reasons why mobile VR will be the future of gaming:

• Simplicity – It’s a simple, easy to operate technology
• Portability – Once VR goes mobile, you wouldn’t have to carry around bulky VR equipment. There would be only a headset and your mobile
• Affordability – As most people already own smart phones, they just need to buy a VR headset to go with it.

2016 has been a breakthrough year for VR gaming. With a spectacular range of software and hardware all set to be available, virtual reality fanatics are going to become even more impressed.

Beyond gaming, VR technology can be used in other forms of Entertainment, Healthcare, Space technology, Museums, Online Shopping, Automotive manufacturing and Education.

2) Augmented Reality(AR)

Augmented Reality gaming uses an existing environment and creates a playing field within it. AR games are mostly played on devices like smart phones, tablets, and other portable gaming systems.

More advanced AR gaming apps may actually build an environment from the user surroundings. Environment creation is an important task in gaming as the user would require a new environment after completing each level. It helps to expand the playing field, create a diverse range of real-world environment to keep the games interesting.

Video game companies are quickly adopting this technology to create games that are life like and offer the most amazing experiences. Devices like PlayStation and Wii offer augmented reality games, where players use physical actions to control the movements and actions.

Pokemon GO is considered to be the breakthrough for AR gaming which uses a camera, gyroscope, clock and GPS enable a location-based augmented reality environment.

The best Augmented Reality Games available in Android/iOS are Temple Treasure Hunt Game, Real Strike, ARBasketball, Paintball Arena, SpecTrek, Toyota 86AR, AR Invaders, Droid shooting etc.

3) Ionic Framework App Development

Undoubtedly, the vast growth in technology has landed us into an era that is rapidly changing, adopting and inventing new, better ways to do things. Ionic framework created in the year 2013, Drifty Co. makes it easier to develop native mobile apps with HTML5, CSS, Sass is also known as the Hybrid apps.

Ionic which is a completely open source SDK for HTML5 app development frameworks is targeted at building hybrid mobile apps which are basically small websites running in a browser shell in an app that has access to the native platform.

In 2017, a majority of the developers may use this in games. Its optimum specifications allow it to work on the latest devices in the market. The framework which works on both iOS and Android platforms allows the developers to create complex gaming apps much easier.

Benefits of Ionic Framework in Mobile App Development

Platform independent Framework: It has the ability to recognize the platform specific optimized CSS equivalent to the native look and feel on various mobile Operating Systems.

Default User interface: This has many default CSS and JS components that cover most of the essential/basic things which you use to create a mobile application.

Feasible Cross Mobile App Development: Developing an application only once is advantageous as it would be compatible with all the mobile devices.

Built on Angular JS: The Ionic framework is built on top of the Angular JS framework. Ionic expands Angular at a basic level with a lot of stuff to make creative applications.

An Ionic framework is the dominant HTML5 mobile advancement system at present and it is growing very fast. While developing a mobile application, this is highly recommended since it might be a good choice based on your business and technical needs.

4) Location-Based Services

LBS delivers information about the geographic location of the mobile devices. This includes mobile phones, mobile interactive browsers etc. LBS deliver end-user applications based on location services.

This new technology is having a great impact on how business is being done. Knowing the physical position of the user at any time can be a huge potential for mobile game development service providers.

LBS can be involved in the following aspects like:

• People Tracking and Finder
• Driving Directions
• Information Directory Services
• Advertising
• Location Based Billing
• In games where location is a part of the game play (For example Your movement on daytime makes your avatar move in the game or your position can unlock contents)

Today nearly all mobile devices have GPS thus making it easy for the game developers to incorporate location-based services into the games they develop.

5) Hybrid App Development

A hybrid app consists of an HTML5 web app, written using HTML5, CSS3, and JavaScript. This is then transformed into native iOS, Android or other mobile platform using PhoneGap. These apps can be easily moved across multiple platforms and are cheaper and much faster to build an app.

This helps in increasing the productivity while incurring minimal costs. Hybrid Application development consists of two parts:

• Hybrid Mixed Application Development
• Hybrid Web Application Developments

The need for gaming has elevated to such an extent that game developers are trying out so much to put out their best. Opting for a hybrid application is a lucrative business model, while it meets the expectations of all the customers. Hybrid App Development includes benefits such as:

1) Time-Saving: A hybrid app negates the need to create a new operating system for every app each time. At this point, they wouldn’t need to spend extra time to develop platform-specific versions for each of their apps. It can help developers to design apps that can rank high in usability and efficiency.

2) Web plus native access to features: In hybrid apps, users have access to more features like web content and access to native capabilities within the app.

3) Easy Updates: Hybrid apps save the user from tedious clicks and efforts. For updates, users no longer have to revisit the AppStore and make several clicks.

4) Offline Access: They can be used even when the devices are offline and helps users cut their expenses, indulge more in the of such apps and in turn, benefit the business.

However, game developers will have to ensure that the hybrid app utilizes the different capabilities of each platform to an optimal level so as to save costs as well as to satisfy the customer needs.

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6) Android Instant Apps

Android Instant apps allow usage of apps without downloading them from a link from the Play Store. This new concept saves the users from the annoyance of first downloading the app and then determining its usability. Here, users have the flexibility to install only those apps that fulfil their expectations and needs.

By the introduction of this method by Google, it has paved the way for mobile game development and mobile game app developers. Users will be able to run games on their smart phones without downloading them. This feature makes it easy to play games on the go.

Mobile users do not need to install the full app if the preview of an instant app fulfills their purpose. Fast loading and easy accessibility are the main attractions of instant apps.

Another main feature of Instant Android Apps is that they support NFC for ease of usability.

7) Cloud Based Technology

Cloud computing is a network, where a large number of systems are connected with private or public sources, to provide dynamically scalable infrastructure for data and file storage. With the advent of this feature, the cost of application hosting, computing, content storage and delivery has been reduced significantly.

Cloud Computing offers new opportunities in the gaming industry. With the support of cloud technology, other industries such as music, television, etc. offer extensive content to users in PCs and smart phones.

Features offered by Cloud Technology

Security: Can prevent interruptions such as hacking. The information is stored within a storage space and makes the platform safer than the other traditional applications.

Compatible with Any Type of Devices: High-end games can even be played on lower end machines. Cloud technology can diminish the limitations caused by memory requirements, graphic capacity, and processing power.

Reduced Costs: The cloud systems follow a ‘pay as you go’ strategy in which gaming companies need to pay only for the resources that they have used.

Easy Access to Games: Easy to implement and can access games from any device from any location without downloading the game.

Safe from Piracy: The gamers play games on cloud servers with an access on their personal computers, so cloud diminishes the chances of unauthorized manipulation, interruptions and maintains the novelty of the game.

More devices are available: Cloud computing supports the usage of multiple devices such as smart phones, laptops etc. Players can enjoy the game from anywhere in the world without carrying the console.

8) Cloud Demand Services are on the Rise

Refers to games which are not stored on your computer or device but kept on a server. Using the client-side software you can connect to the server and retrieve the game when needed. Benefits for this are that you don’t need to update the software every time when a new update comes.

Some of the top Cloud Services for the Gamers are:

• G-cluster
• Play-station Now
• GameFly
• GameNow
• StreamMyGame

GamingAnywhere is another open source cloud gaming platform which currently supports Windows and Linux and can be ported to OS X and Android. Gamers may customize GamingAnywhere to meet their needs. And this advantage is not possible in other game clouding platforms.

According to Cisco research, globally cloud apps will drive 90% of total mobile data traffic by 2019 and Mobile cloud traffic will be 11-fold with Compound Annual Growth Rate (CAGR) of 60%.

9) More Focus on Security of the Gaming Apps

Protecting your gaming brand, assets, stories and characters have tended to be more important these days. Mobile games and other apps are seeing an increasing number of hacking attacks, where they clone popular games and then collect the revenue from the cracked copies of the original.

Securing a mobile game can be a complex task since the threats vary depending on different factors- Platforms, the architecture of the game, type of the game and much more. Using third party app stores can end up hosting pirated versions of the original app. This can deny the revenue to the actual game developer and most of such pirated game versions contain malware.

Things to be done to keep acquiring security in apps:

a) Use intrusion detection and obfuscation techniques

b) Prevent piracy by adding a line of defense in server layer, network layer, a memory layer, and disc layer of the game.

c) Get an external audit done by a specialist.

In 2014, Flappy Bird was a Top Free Game in iOS App Store. The developers made an income of around $50,000 a day from in-app advertisements and sales. Within a month, there were 60 different clones of the game being added, every single day to the store.

In a rush to get apps in the market, developers fail to keep security as a key part and finally can get a loss about 50% or more of their potential revenue because of hacking or other security failures.

The two other development to keep an eye on in 2017 is MagicLeap, the US “mixed reality” start-up which has been funded to a high level and is considered to be a game-changer. The second development involves Microsoft is trying to make VR headsets standard for Windows 10 running PCs. It will enable firms to manufacture VR headsets with confidence.

Mobile Gaming development is actually at an interesting point. It can reach more customers than any other gaming apps platforms. Nintendo, Pokemon Go, and Super Mario Run proved to have something new and interesting to offer to the gaming apps space in 2016. Two Major hardware launches-Nintendo’s Switch and Microsoft’s Scorpio might also happen this year.

At the end of the day, though, providing a premium and smoother experience is the key to the success of all mobile game development in the coming years. Design skills and understanding the customers should be the priority concern for mobile app developers.

New App to be Introduced to Pay Income Tax and Apply for PAN

Posted on February 16, 2017 by Super Admin Testreveal

In step with government’s Digital India campaign, the government is planning to introduce an app for applying Permanent Account Number(PAN) and pay taxes using smart phones.

The department is also working on another project on issuing PAN card within minutes by e-KYC authentication using Aadhaar. The new initiative will help bring more people under the tax net by easily getting PAN cards.

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By using the Aadhaar-based e-KYC facility individuals in need of applying for PAN can verify details such as date of birth or address by bio-metric identification using thumb impressions.

Till date, almost 111 crore Aadhaar numbers has been issued which can be used as an Id for opening bank accounts, getting a new sim, transfer of subsidies and for bio-metric based digital payments under Aadhaar Enabled Payment System.

PAN has been made mandatory now for withdrawing cash and cash of above Rs. 2 lakh. The tax department has newly designed PAN cards with added security features to make them tamper-proof, which is written in both Hindi and English.

‘Suwadu’ helps Forest Dept. Maintain Vigil Inside Mudumalai Tiger Reserve

Posted on February 14, 2017 by Super Admin Testreveal

‘Suwadu’, a mobile application used by the Forest Department to monitor the daily movements and patterns of Anti-Poaching Watchers and illegal tourism inside the Mudumalai Tiger Reserve (MTR).

Earlier the use of Global Positioning System helped the department assess patrolling patterns of their forest staff. But Suwadu, a cost-effective app helps them to keep track of APWs and ensure that the entire park is under constant surveillance.

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With a simple push of a button, data’s are transmitted and logged into a server every three seconds, where the entire movement of APWs, time taken for patrol operations is examined by officials for review.

It also has a drop-down menu, where the geo-tagged photos of direct and indirect animal sightings, watering holes etc. can be clicked and will be downloaded to a cloud server.

The department has identified 150km of Lantana that needs to be removed immediately. The cleared areas will serve as pathways which will help the Forest Department in monitoring the area and also will serve as a quick escape route in case of a forest fire for animals.

Alibaba’s ‘Reunion’ App helps in the Rescue of Hundreds of Children in China

Posted on February 7, 2017 by Super Admin Testreveal

The “Tuanyuan”, or “Reunion” app developed by Alibaba Group Holding Ltd helps Chinese authorities recover hundreds of missing children last year.

The Ministry of Public Security said that 611 missing children were found in 2016 with the help from the reunion app. The app allows the police officers to share information and work together.

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According to the reports of Xinhua News Agency, the app sends push notifications, including photos, to users near the location where a child has disappeared. If the child is still not found, then notifications are sent to users farther from the location of the disappearance.

The updated version of the app in November 2016 helped it to expand its reach through association with other popular apps, such as Taobao, search engine Baidu, Tencent Holdings Ltd’s instant messaging software QQ and mobile ride-sharing platform Didi Chuxing.

China has a rampant child trafficking problem for which the government is taking measures to solve.