2017 is finally a mobile year with 4.77 billion users worldwide. In a recent study, 2 out of 5 visitors to your website are mobile users. As a business baron, it is surely a challenge to promote your app to the right audience, at the right place and at the right time. This predicts that you certainly keep in mind your mobile application for 2/5th of the population that look for the businesses like you.
This blog will take you on a journey which will teach you everything you need to do to promote your app to ensure that you are easily accessible through the app/play stores.
1.App Store Optimization (ASO)
Just as in website optimization and SEO, app store optimization includes activities to optimize you app store listing deciding your apps’ rank on the stores. This is considered as an important aspect of pre-launch strategy. Not following these steps can do no good to your business.
App store optimization includes the following basic tasks:
- Understanding your competitors : Research and analyse what your competitors describe their app, what keywords are they using, who are they targeting etc.
- Choose the perfect name for your app by researching on relevant keywords
- Create a grappling description which will serve as a call to customers
- Design a unique and captivating icon following proper guidelines and details
- Release a beta-test app to know your customers preference and likes.
2.Promote app on Social Media
Not promoting your app will tend to lose your potential customers. Nobody will visit unless you follow a proper promotional strategy of your business app. Writing engaging reviews and attractive content to draw the attention of user that are looking out for services like yours is more important than any other tasks.
Other ways include creation of campaigns with discounts and cashback making them getting connected with you without a second thought. The whole idea is to get customers know you and build their trust with the valuable content. App developers and marketers can make of social media platforms like Instagram, Facebook, Twitter and Google+.
3.Reaching out to Publications and Influencers
There are many publications and influencers related to your niche who has a huge fan following. Ask them to publish your blogs and share your ideas through their platform. Make sure you target the right audience that are engaging.
Many influencers ask for monetary needs to share your materials. If you have sufficient budget, it would simply be a clever idea.
4.Local Ads
Connect with your local customers by listing your business on the radio/newspaper channels. This has proven beneficial where your customers will learn a lot more before stepping up on your app.
Run an ad campaign with your local radio station, tv channel. Give away promotions like 10% off on your first order through the radio/newspaper channel.
5.Mailing Lists
Still ranking high, email marketing has a great potential in reaching and converting your audience to buy your services. Follow a few steps to create an email campaign at least once in a month and convince your buyers that you are always set to serve them high.
Tools like mail chimp can help you get started with your first mail campaign and encourage people to visit and signup for your services.
6.Affiliated Marketing
Affiliated marketing has been an age old tradition of promoting your brand and this hold true even today in the online world. It’s a process where a person/medium sells your product and they receive a commission for it.
You can simply sign-up for a marketplace and get your products tracked whenever someone advertises it. If anyone buys your services, they earn a part of your earnings.
7.Reviews and Rating
Allow testimonial to be displayed on your website and market it as much as possible. People tend to believe others who have already used your service and are satisfied with it.
It also allows you to know what your goodwill is among your customer base. Knowing your client is satisfied and is reacting well is all you need for staying motivated.
Conclusion
Each website you browse to know the various ways to market your app will have different ways to explain. It depends on every business vertical and what they are looking for. Following the above steps will certainly help you take the first step into the marketing world. You can also opt for working with an agency that will do these things on your part.